Marketing to US Hispanics can get tricky.
We can all agree that not every English speaking individual has skills to develop effective marketing strategy, write persuasive copy, or create effective graphic design.
In the same way, communicating effectively with US Spanish speaking audiences, requires more than proficiency in the language. Marketing to US Hispanics, demands cultural acumen acquired from exposure to the diversity of Latin cultures and appreciation of their sensibilities with sufficient range (preferably a native ability) in the language, in addition to the essential industry skills and experience.
An ill-conceived message or the wrong illustration, will not simply be ineffective or disregarded. It can be offensive and counterproductive as the regrettable “taco bowl” strategy.
My qualifications as a communications freelancer for Hispanic target markets is founded upon personal integrity, professional expertise, and first-hand exposure with ethnicity in the countries that contribute to both the diversity and commonality of culture within the US Hispanic population.
